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Collection: American Custom Lures

American Custom Lures are hand crafted in Little River, South Carolina, made by fishermen. All American Custom Lures are tournament proven tackle tuned to perfection. Whether you are fishing the Carolinas for tuna, dolphin and wahoo, or fishing for Blue Marlin on the east coast, Gulf of Mexico or the west coast off the coast of Hawaii, we have the lure for you!
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